Urban menswear brand Duck and Cover today unveils its stunning new interactive website, offering customers the opportunity to really get under the skin of the brand in a fresh and exciting online environment for the first time.

Designed, produced and managed by The Whole Hog, the new site is a virtual secret military “bunker” staying true to the brand’s ethos. Utilising this theme, the web user can travel “underground” to the heart of the brand by “entering” the lift doors on the home page. Each underground level indicates a different section
of the website, for example level 1 is the news room, whilst further down in level 4, and therefore more ‘top secret,’ will be the current collection on offer from the brand.

Featuring an interpretation of military colours: green, concrete grey, black, earthy tones, beige and military style “classified” typeface, the whole concept nods back to the brand’s British army heritage.

Marketing Manager Richard Whitbread says of the new design: “We wanted to offer our customers the chance to have a direct relationship with us the brand. A core part of our consumer market buys online, reads online, researches online and networks online so it made sense for us to fulfil that criteria and reach out to them in a visually and virally exciting way.

“Amongst other activities, the Duck and Cover website will host lifestyle specific promotions that are only available to our web users, offering a type of loyalty reward scheme to our customers that can’t be found in stores.”

Always highly contemporary and built around innovative detailing, Duck and Cover’s Autumn Winter offering this 2009 plays true to its military heritage whilst giving a strong sense of attitude to the wearer. Duck and Cover is stocked in more than 50 independents and House of Fraser stores across the UK and Ireland.

For media enquiries, hi res pics & samples contact:
Elroy Toney Tel: 07595 597 579
Email: elroy@downforwhatever.co.uk